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Saturday 12 Apr, 2025
Starting at 09:00House of Watt
James Wattstraat 73, 1097 DL AmsterdamAuthor Archives: Amanda van der Linden
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MeasureCamp – Why you should attend the best unconference in the world
Leave a CommentSome people need a push, some feedback from others to make a decision. We always tell people how great this event is. The best in his kind. But sometimes you need to hear it from others. So here are a couple of great people from the industry that wants to tell you a story and some personal thoughts.
Simo Ahava reflects on what attending and speaking at MeasureCamp has meant to him over the years and why he keeps doing it. He went to several MeasureCamps in London. He shared his story on london.measurecamp.org
“What gets me up at 4:30 AM on a Saturday, puts me on a plane, lands me in Gatwick just to run through the airport (never wise) to reach the Gatwick Express, hiking through the streets of London near Victoria Station, trying to reach Pimlico just in time to get the last egg & bacon roll that Peter O’Neill has so kindly put aside for me?
What gets me through an intensive day of some of the best talks I’ve heard in my career, networking with dozens and dozens of folks I only see twice a year (at MeasureCamp), only to say a hasty goodbye at around 4 PM, when I have to make my way back to the airport for my flight home?
What gets me through the following night, when I’m dead tired but amped up on adrenaline from all the things I heard and saw the day before in London, inspiring me to write blog posts in my head and create new tools with my mind’s computer, when I should be getting some precious sleep?
MeasureCamp is the best conference in the world, and it doesn’t even classify as a conference. It’s not even an unconference, even if it’s labelled as such. It’s not even a networking event. It’s not even a delicious breakfast buffet. It’s a way of life, my friends. It’s an ecosystem of knowledge transfer, unparalleled in today’s world of ego and intellectual property. Never have I seen people so eager to share what they have been doing, without the slightest inclination of recruitment or lead-gathering.
MeasureCamp is precious. It’s the one event in the year I’d loath to miss, and I wish more conferences would take a leaf out of its book in terms of how to inspire people to feel like they belong in a community of knowledge sharing and camaraderie.”
Gerben van Ouwendorp: “This is my first MeasureCamp. I heard some great stories about it so I wanted to see for myself.”
“I would definitely advice people to go here because my playfield is more marketing/UX and I wanted to deepdive more into data and this is the place where I really get some interesting insights.”
Peter O’Neill: “It’s my second MeasureCamp in Amsterdam and it’s great to see such a big crowd. 130+ people. A lot of locals. People coming from Belgium and all around Europe as well. They all having a great time.”
Annemarie Klaassen: “The reason for visiting MeasureCamp is mostly to get in touch with committed people to transfer knowledge. I’ts not so much about listening to just the speakers but to get more interaction and learn from all the attendees.”
Martijn Scheijbeler: “One of the reasons I come to MeasureCamp is to get to know more people. Networking is very important. It’s easy to build a bigger network with people from the industry here. And also to get more advanced help and information from like specific topics on GTM, reporting or how to work with bigger organisations on how they work with their analytics stats.”
Rick Dronkers wrote a personal blog about his first MeasureCamp Amsterdam experience.
“I’m almost ashamed to say that yesterday I finally attended my first MeasureCamp. I’m always torn about going to events. Sure, I always learn something and you get to meet some new people. But it usually has a huge impact on your workload and you need to get stuff done. For most events, it’s not really worth my time if I’m looking at it from a learning / growing perspective.
Especially the “big & shiny” events always feel to high-level for me without any actionable insights. Maybe it’s because I read/scan all relevant news outlets in my sector daily.
MeasureCamp was different though. First of all, because it’s on a Saturday, everybody who was there actually wanted to be there. No “I need a day off from work” people. Besides that, the average knowledge level was really high compared to other events. More geek talk = better.
The “Unconference” concept is also something I really enjoy. I’ve never been to an unconference before but I’m planning on attending more of them! Basically, the venue is arranged and there is an opening talk by the organization. After that, attendees can fill out a “session-sheet” and stick it on the planning board. You can do an actual presentation, host a discussion or ask help on a problem you are facing and see if people can help you out.
Yesterday I’ve attended a session on the struggles we’re having as an industry to complete the cross-device-multi-channel-customer-journey, a session on predictive attribution modeling and a great problem discussion on how Schiphol is trying to solve some real-time recommendation / personalisation issues.
Besides that, I’ve hosted my own talk “Customize or Die” about 3 cases where we are using Custom Dimensions, Custom Metrics and Calculated Metrics in Google Analytics. Because the board was still a bit empty, Martijn and I decided to host another session. We figured we could fill 30 minutes with random Google Tag Manager tips and quickly put together a deck from scraps. We used some persuasion tactics and named our talk “500 GTM Tips”. This escalated into 5.000.000 tips in the presentation. I Think we got stuck at ±25 though… All in good fun.
I’m definitely going to try to attend this event again next year and I might be doing another MeasureCamp if possible. Thanks to the organization and the sponsors for making this possible.
Reminder to self for next year: don’t come by car. I think I missed out on some great after-conference-drinks.”
And ofcourse… watch this video.
Are you in now?
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MeasureCamp Workshop Day – don’t miss this unique day in Amsterdam
Leave a CommentFriday April 7 2017, we organised the first MeasureCamp Amsterdam Workshop Day.
It was hard work but soooo worth it. Are you interested in a data, analytics, optimization workshop? Affordable (read cheap ass), great content. Once a year we have something great for you.Read on to learn more about our concept.
The next workshops –> 20 april 2018. Get your tickets now.
The reasons behind it
MeasureCamp Amsterdam included a day of training (Workshop Day) on the Friday, before the unconference. A great succes at MeasureCamp London. There are not that many good and affordable workshops in the Netherlands, at the moment, about a specific subject. So…MeasureCamp to the rescue!
The key reason is quite simply to increase the level of knowledge within the European Digital Analytics community, pretty much the reason behind the unconference too. Getting more experience can be hard when you’re just starting in the data & optimization field. You’re either trying to hope to get into an internship, your first job or if you’re already working in the field you just need the experience to keep up. There is so much knowledge from people who have years of experience in the workfield. They are eager to share this. And it’s a win-win situation. The trainers can train their presentation skills for example. So we at MeasureCamp want to bring the people together.
The first Workshop Day – summary of 2017
We asked some great experts in our community and they were enthusiastic, right away.
Our goal was to plan 8 awesome workshops with a wide variety on subjects, for our MeasureCamp audience. For beginners to more advanced datapeople.We came up with Google Tag Manager, Google Analytics for retails / publishers, Data driven testing, Building a UX lab in your organisation, R, Growthacking and Datavisualisation.
Some technical, some creative. But hands-on and practical.Reviews from our attendees
We received some great feedback.
- Had a great workshop. Maybe some small practical things could have been arranged a bit better, like more powerpoints for the participants, but overall a great workshop.
- The level of expected knowledge was different within the audience, so some parts of the workshop were really fast for those with a moderate knowledge. Would be better to make a shift in basic / advanced knowledge or adjust the rhythm of workshop a little bit.
- To have some more information on it beforehand. It required preparation before to deliver instant value. The group that attended was not perfect for the workshop.
- Leuke training. Veel hands on tips.
- There was too much information to fit in the available time, but trainer prioritized well. Hope to receive the presentation, with info we missed.
- The content of the workshop was awesome. The trainer kept it very flexible so it was adjusted to the audience. It was in fact a custom workshop and everything was explained well and he showed how to do it and how to set it up. Learned a lot.
- Het was veel maar super tof. En goed gebracht
- Giving feedback to each others dashboards and discussing about the content of a good dashboard was the most interesting part of the workshop.
The workshops in detail (including attendee rates)
1. Google Tag Manager
Rating:
8,5
Description:
With Google Tag Manager, you can manage a variety of analytics and marketing tags for your website in a simpler manner. In this 3-hour workshop you’ll learn about advanced tracking and debugging techniques in Google Tag Manager, and I’ll show you my tips and tricks for using GTM to it’s full potential.
This workshop will cover:
- How to interact with the Data Layer
- The GTM data model
- Debugging Google Tag Manager
- My Favorite Variables
- Tracking ideas and sources for inspiration
- QA: bring your own questions!
Target audience:
This training is right for you if you already have some basic knowledge about Google Tag Manager (or another tag management solution) and want to become a next level GTM-Jedi.
Trainer:
Eefje Muller (LinkedIn)
Eefje is an independent digital analytics consultant with extensive experience in managing high-impact Analytics projects. She founded her company Digital Data Insights in 2015 and has been further leveraging analytics data and tapping into new opportunities at clients such Philips, TUI and Sanoma ever since. She was formerly head of digital analytics at Netprofiler and has gained a high level of expertise over the years in implementing various tag- and data management solutions. She is committed to proving Analytics to be THE most valuable asset within a company when it comes to insights, taking action and improving the (online) performance.2. Google Analytics for Publishers
Rating:
9,5
Description:
This workshop is for people who work for or with online publishers. The content could be articles, blog posts or any other type of content. Based on his experiences working with Hearst Magazines, Euromoney and other publishers, Peter will take you through how he generates insights and identifies the actions to take for this sector. It will start with the business question, go through the tracking requirements, the configuration of GA and progress to the reports to produce and how to use this information.
Target audience:
People with experience with online publishers who have used Google Analytics for over a year. Must have an understanding of the implementation and configuration of Google Analytics.
Trainer:
Peter O’neill (LinkedIn)
Peter is an experienced Digital Analyst and Director of LeapThree, a consultancy in London. His focus is making analytics actionable, leading to improvements in business performance, not just to use for reporting. He is experienced across all sectors & all areas of online, working with clients from startups through to multinational corporations. Peter is also the founder of MeasureCamp and co-founder of MeasureBowling.3. Tips & tricks om te starten met usability onderzoek
Rating:
8,2
Description:
Met usability onderzoek zie je direct hoe mensen je website of app gebruiken. Dit levert een bron van inzichten op om je conversie te verbeteren. Maar waar moet je op letten als je zelf zo’n usability onderzoek wilt uitvoeren?
In deze workshop deelt Auke Molendijk zijn inzichten en ervaringen als UX onderzoeker, zodat jij met een vliegende start aan de slag kan.
Onderwerpen die in deze workshop aan bod komen zijn onder andere:
- Hoe bouw ik mijn eigen usability lab zonder een vermogen uit te geven?
- Hoe regel je op een slimme manier deelnemers voor een usability test?
- Hoe werkt usability onderzoek op afstand en waar moet ik op letten?
- Hoe gedraag ik mij als onderzoeker tijdens een usability test?
- Hoe betrek ik mijn organisatie bij usability onderzoek?
Target audience:
Er is geen voorkennis nodig.
Trainer:
Auke Molendijk (LinkedIn)
Auke werkt sinds 2013 als freelance UX researcher voor klanten als ABN AMRO, DUO, Sanoma, Domino’s en a.s.r. Hier heeft hij menig succesvolle usability labs uit de grond gestampt. Hiervoor werkte hij onder meer als CRO specialist bij Traffic4U en Bizztravel.4. Data driven test strategy
Rating:
8,1
Description:
In this workshop Annemarie will explain how you can set up a data driven test strategy. Subjects that will be covered are:
- How many test can you run and where on the site?
- How do you prioritize your tests?
- How do you set up a good experiment and how should you analyze them?
Target audience:
This training is right for you if you have some basic knowledge about A/B-testing and want to become a A/B-test-master, especially for websites/webshops that already receives a good amount of visitors.
Trainer:
Annemarie Klaassen (LinkedIn)
Annemarie is an analytics and optimization expert. She loves digging and analyzing data to get real actionable insights. She works at Online Dialogue: an evidence based optimization agency from the Netherlands.5. Google Analytics for Retailers
Rating:
7,6
Description:
This workshop is for people who work for or with online retailers. Based on his experiences working with retailers including VisionDirect, Dr Martens, East, Crew Clothing and others, Peter will take you through how he generates insights and identifies the actions to take for this sector. It will start with the business question, go through the tracking requirements, the configuration of GA and progress to the reports to produce and how to use this information. It will include his experiences with Enhanced Ecommerce and how to overcome its flaws.
Target audience:
People with experience with retailers who have used Google Analytics for over a year. Must have an understanding of the implementation and configuration of Google Analytics.
Trainer:
Peter O’neill (LinkedIn)
Peter is an experienced Digital Analyst and Director of LeapThree, a consultancy in London. His focus is making analytics actionable, leading to improvements in business performance, not just to use for reporting. He is experienced across all sectors & all areas of online, working with clients from startups through to multinational corporations. Peter is also the founder of MeasureCamp and co-founder of MeasureBowling.6. Effective experimentation with a Growth Hacking Mindset
Rating:
8,3
Description:
The digital information age offers us valuable tools to ‘hack’ the growth of your business through analytical thinking, creative solutions and the right mindset. That Growth Hacking mentality is all about asking the right questions and give the right answers. All this by doing the right experiments to validate assumptions or to find new sales channels. Fail fast, fail often.
During the workshop we will discover the basis of Growth Hacking and you’ll make different experiments and exercises yourself to see the power of Growth Hacking. It’s a very practical workshop. Developers, Designers and Marketers will learn a lot from it to apply it in their daily processes. Also for managers this is a great workshop to broaden their horizons. At the end of the workshop you will have practical tips and tactics on how to develop a Growth Mindset through your own Experiment Cycle as part of an Experiment Framework.
Target audience:
No prior knowledge required.
Trainer:
Jonathan Flores – RockBoost (LinkedIn)
Quote attendee: “The trainer was arranged last minute. Nevertheless he was awesome at explaining what growth hacking includes. No gimmick, but serious hard work. This workshop was less actionable than the morning workshop, but considering that it was arranged last minutes, my absolute compliments for both organization and the presenter.”7. Workshop R
Rating:
7,9
Description:
Overview:
- The Basics
- learn basis R workings (syntax, operators, functions, packages)
- importing and exporting data
- get familiar with R data types/structures
- cleaning and manipulating data
- basic data exploration and plotting
- Connecting to Google Analytics
- basics of the GoogleAnalyticsR package
- connecting to GA via the API and reading in data
- explore this data and make some plots
- What to learn next
- some hints, demo’s and directions
- best practices – the “tidyverse” for data mangling
- ggplot2 for plotting
- shiny – for interactive applications
- Rmarkdown and knitR for creating documents and reports
Target audience:
Those with little R knowledge who like to learn more about it. You need R + RStudio installed on your laptop and access to a Google Analytics property with some data in it.
Trainer:
Jules Stuifbergen (LinkedIn)
Jules is a Digital Analyst with a degree in Psychology and a background in Internet Technology. As a self employed free agent, he helps companies of all sizes with all things that are related to Data, Psychology, UX, Optimization (and more :))8. Datavisualisation
Rating:
8,0
Description:
Good data visualisation makes sense of complex trends, and a way to tell a story from data. Bad visualisations will confuse people.
This session will give you an introduction on how data visualisation works, how to tell stories with them, and create effective and hopefully beautiful graphs and chartsThis workshop will cover:
- Why data visualisation is important
- The importance of good visual storytelling
- How to help the brain understand the data
- Some familiar and unfamiliar visualisations
- The process to a good visualisation
- Examples of best – and worst practice
Target audience:
Everyone who wants to improve her/his skills in convincing by data.
Trainer:
Johan de Groot (LinkedIn)
Johan is working as freelance datavisualist & digital analist for his own agency Antichaos. As an experienced webanalist and Tableau Jedi he has been working for customers in all kinds of industries including Essent, Philips, CZ, Robeco and RTL. His focus is making data relevant and insightful – not only derived from online marketing but all of data.One final awesome advice
MeasureCamp London also has a trainingday the day before the unconference. And they do it twice a year! They have some great workshops for you to attend. Please take a look.
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The MeasureCamp Amsterdam Training Day
2 CommentsMeasureCamp Amsterdam preparations are already in full swing. We will keep you posted about some of the important details this month.
So sign up to our newsletter and follow us on Twitter for all the details.First some big news
The big new addition to MeasureCamp Amsterdam II is a day of training on the Friday. The key reason is quite simply to increase the level of knowledge within the Digital Analytics community, pretty much the reason behind the conference too.
At this stage, we have a lot of ideas about how the training workshops will work but nothing has been confirmed as yet. We plan to announce a schedule and prices soon with registration being opened up as soon as possible after that. There will be a charge to attend but we intend to keep this to below €100 for the day, just to cover our costs.
The workshops will be either half or full day sessions. Class sizes should be pretty small in most sessions, probably a max of 10 or 12. All training will be held at the same venue as MeasureCamp. More details about the training day and the venue soon.
We need some feedback though, on the topics people would like to see covered during the day. We have a lot of ideas like these ones below:
- Google Analytics
- Google Tag Manager
- Adobe Analytics
- A/B Testing
- UX
- Usability
- Predictive Analytics
- Content
- Story telling
- Defining KPIs
Feel free to give your opinion and thoughts about the topics. What are you looking for in a great workshop? Tell us so we can improve our ideas and make this a big succes!
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The MeasureCamp Amsterdam Swear Jar
Comments Off on The MeasureCamp Amsterdam Swear JarThere are certain words in our field of work, jargon, that actually don’t mean shit when you say it. UserID, growth hacking, customer centric, customer journey, big data etc.
What do you really mean? Everybody has a different view on these kind of words.So that’s why we have the MeasureCamp Swear Jar.
When you say a word that’s on the Swear Jar List, you pay!
We will share the list with words later on.
How will the MeasureCamp Swear Jar work?
There will be swear jars littered around the venue in which fines will be deposited for use, or misuse, of any of the above as well as anything you deem to be improper Analytics speak. The fine will be €1 a swear. Like the Bureau of Guardians from the Russian Novel We, we will rely on attendees to monitor their co-attendees, though in a far less sinister manner, and call out any improper verbal conduct be it in general conversation or on stage. As a concept, unconferences are designed to encourage discussions & exchange of ideas and I feel this exercise is in keeping with that concept.
“Where will the funds raised go?” I hear you ask. As, I have been informed, the bar tab is more than adequate we have a more noble intention for the fines. So we thought the money should go to charity instead. Martijn came up with a small charity fund who provides lunch to childeren in the townships from Peru. More information: http://www.el-fuego.nl/
What’s nicer than contributing to charity? Being able to make someone else contribute. But please, this is not about ridiculing or criticising people for what they say but about understanding and learning how the jargon we use is more a hindrance than a help, what we should be saying instead and of course having some fun.
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Download je sessie kaart
Comments Off on Download je sessie kaartEen van de gebieden waar een unconference, dus ook MeasureCamp, mee worstelt is het beheer van het sessie bord. Natuurlijk kunnen we gewoon lege post-its gebruiken of A4-tjes maar het wordt er niet altijd even duidelijker op. Daarom willen we ook bij MeasureCamp Amsterdam de downloadbare sessiekaarten zo veel mogelijk gebruiken.
Sessie kaarten
- Level – beginner, intermediate or advanced
- Type – workshop, presentation or discussion
- Focus – technical, analytical or business
- Language – We krijgen bezoek uit binnen- en buitenland dus Engels is de taal wat iedereen snapt. Wil je iets voorbereiden in het Nederlands? Prima natuurlijk, zet het dan even op je kaart.
Download hier je sessie kaart
Dus alsjeblieft, voorafgaand aan MeasureCamp, en voel je vrij om het zelf te downloaden en uit te printen, zodat je jouw sessie op voorhand kunt opschrijven.
Een paar tips:
- Groot helder schrijven zodat je het ook van een afstandje kunt zien.
- Als je handschrift verschrikkelijk is, vraag een vriend.
- Gebruik een marker, geen pen!
En als je klaar bent, voel je vrij om een foto te maken en te delen op Twitter of Linkedin. Vraag feedback en laat alvast zien waar jij het over gaat hebben. Gebruik #MeasureCampNL
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Analytics en optimalisatie community
Leave a CommentMeasureCamp is all about the community. Iedereen die een ticket heeft kunnen bemachtigen is one lucky bastard. We waren elke keer binnen vijf minuten uitverkocht. Aan de groep te zien (check hier alle lucky bastards) moet dit een geweldige community gaan worden waar we veel van elkaar kunnen leren.
Dat is wat MeasureCamp is. Je leert van anderen en anderen leren van jou. Dus don’t be shy… en deel je kennis en doe mee met de discussies. Of vraag juist iets wat je nog niet weet want er loopt genoeg kennis rond die het leuk vinden om hun ervaringen te delen. Wat ga jij met de groep delen?
MeasureCamp LinkedIn Groep
We hebben op LinkedIn een groep opgericht waar MeasureCamp deelnemers, maar ook alle andere analytics en optimalisatie vakidioten zijn welkom, kennis kunnen delen en discussies kunnen starten. Een interessant en leuk begin van MeasureCamp. Heb je een idee of een onderwerp voor MeasureCamp maar je weet niet precies of dit interessant genoeg is? Gooi het in de groep. Waar ben je op dit moment druk mee op je werk? Voor welke successen heb je gezorgd en hoe heb je dat gedaan? Heb je een tool ontwikkelt die je graag wilt delen met anderen? Gooi het in de groep!
Krijg een idee wat er gaat gebeuren op 9 april en bedenk hoe jij ook je steentje kan bijdragen.
Join the LinkedIn Groep
Groeten,
Het MeasureCamp Team
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Introducing the MeasureCamp Amsterdam Sponsors 2016
Comments Off on Introducing the MeasureCamp Amsterdam Sponsors 2016Less than four weeks to go until MeasureCamp Amsterdam and it is shaping as a great event. All tickets have been allocated and we have a wait list for any returned tickets. Attendees from the Netherlands, Belgium, UK, Germany etc. are coming to share their knowledge and have some fun.
We could not run MeasureCamp Amsterdam as a free event for attendees without the support of a number or organisations. They are providing the funding for all catering and give-aways on the day, helping to make it a great event.
MeasureCamp Amsterdam has 3 great gold sponsors, Webtrekk, Tealium and Usabilla. They are covering the costs of your lunch, the location where we can have this lunch and the afterparty. So please show them your appreciation. They have some clever people walking around to anwer all your questions. Don’t be shy.
Webtrekk is a leading global provider of digital intelligence solutions, headquarted in Berlin. Webtrekk’s solutions allow companies to optimize their digital efforts. Their suite is widely recognized for it’s advanced analytics, testing and personalisation. Ask them anything about measurement, they love a challenge.
Tealium’s leading customer data platform enables more than 600 organizations worldwide to build a unified customer view in real time, across all customer touchpoints, and create more meaningful, relevant omnichannel customer experiences. The experts in tag management and more.
Usabilla is the voice of the customer. Over 20.000 professionals worldwide use their voice of the customer solutions to improve user experience, increase conversions and boost customer satisfaction. Headquartered in Amsterdam. Experts in user feedback so ask them anything.
There are 4 silver sponsors at MeasureCamp Amsterdam this year. First Adobe, is there anything they can’t do? With their marketing cloud solutions they can help you to get more and more important insights. Then MOA, center for information based decision making & marketing research. Their core business is market research and marketing intelligence. A very interesting talk. And we have the cool guys from Piwik Pro. Piwik Pro is the leading on-premises analytics platform that gives you more than just powerfull analytics.
Last of but not least is our recruitment sponsor. We will include a jobs board on the day where you can have a look at great new challenges. SchaalX will join us to offer those potential new challenges and other great ‘job’ advice.
Every sponsor will have a table at MeasureCamp Amsterdam where you can have an informal chat. You won’t get sales pitches, instead experts will be attending who can answer your hard questions and will participate in sessions themselves.
Thank you sponsors. Let’s rock!
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Tien redenen waarom een unconference anders is
Leave a CommentDe meeste van jullie zal nog niet een MeasureCamp hebben bijgewoond, dan is de kans groot dat dit ook je eerste ervaring met een unconference is. Het kan heel zenuwslopend zijn, omdat je niet helemaal zeker weet wat je kunt verwachten. Het is anders dan anders, dat weet je nu vast wel. Dus om te helpen, laat ik je zien hoe unconferences verschillen van een gewone conferentie.
1. Vrij om te bij te wonen
Unconferences zijn traditioneel gratis bij te wonen. Zo wordt het laagdrempelig en kan iedereen het event bijwonen. Niet iedereen bij MeasureCamp zal een digitaal analist/web analist/etc. zijn wat betekent dat er een grotere pool van kennis rondloopt waar je ook heel veel van kunt leren.
2. Gehouden op een zaterdag
Er zitten dus geen kosten aan vast, maar het vereist de aanwezigen wel om een dag van hun (vaak) vrije weekend op te geven. Er zal niemand komen die even een dagje van kantoor weg wil aanwezig zijn. Alleen de mensen met een echte passie voor het vakgebied zullen aanwezig zijn op hun vrije zaterdag. Die mensen moet je hebben.
3. Geen verkooppraatjes
Het doel van een unconference is om kennis te delen, het is niet voor bedrijven om hun producten of diensten aan deelnemers te verkopen. Dat doe je toch ook niet op een zaterdag! Ja, we hebben sponsors. Maar het doel van MeasureCamp is om de kennis over Digital Analytics met elkaar te delen en eventuele openlijke verkoop of verkooppraatjes zal worden afgekeurd.
4. Gerund door vrijwilligers
Er zijn op het moment 8 betrokkenen bij de organisatie van MeasureCamp Amsterdam en er gaat veel uur inzitten. We krijgen niets anders dan, hopelijk, een mooi event in Nederland. Niet alles zal soepel verlopen, sommige dingen zullen niet werken, maar dat is oke, het is een unconference. We doen ons best.
5. Je krijgt gratis spullen
Yep – niet alleen zijn de tickets gratis, maar je gaat ook gratis coole spullen krijgen. Daar ga ik nog niet te veel over verklappen.
6. Geven en nemen
Een unconference is in mijn ogen geven én nemen. Je luistert niet alleen maar naar goede tips en adviezen maar je geeft je eigen goede tips ook weg aan anderen. Zo leer je van elkaar. In de ene sessie ben jij de specialist en kunnen mensen van jou leren. In een andere sessie leer jij.
7. Deelneming in de sessies wordt aangemoedigd
Dit zijn geen sessies waar de persoon aan de voorzijde een verhaal van 25 minuten gaat houden en waarbij iedereen braaf luistert, dan is er een 5 min Q & A-sessie en aan het eind is iedereen te verlegen om de eerste vraag te stellen. NEE! DAT GAAT ‘M NIET WORDEN. Vragen kun je al stellen na de eerste dia. Bij sommige sessies zul je gewoon in een cirkel gaan zitten en gaan sparren over een bepaald. Dat zijn de allerleukste sessies waar je echt het meeste van gaat leren. Let op mijn woorden.
8. De agenda wordt vastgesteld op de dag zelf
Een unconference heeft geen vooraf geplande sessies. Aan het begin van de dag, heb je een leeg bord met kamers en tijdsloten. Wanneer het bord geopend wordt verklaard, is er een gekke rush naar de beste plekjes en kan iedereen zijn onderwerp op het bord hangen.
9. Zelfs lunch is informeel
We hebben lunch maar je moet het lekker zelf pakken/opscheppen. Pak een gerecht, schep iets op en zeg hallo tegen iemand nieuw. Tijdens de lunch zijn ook vaak de beste gesprekken. Vaak nog interessanter dan in een sessie.
10. Wij willen je naam weten
MeasureCamp gaat niet alleen om kennis delen, we willen ook de Digital Analytics community beter met elkaar in contact laten komen. Dus houd je naambordje op en praat met iemand nieuw. We hebben ook een LinkedIn groep waar je vooraf, en achteraf met de mensen in contact kan komen.
Zoek in LinkedIn naar de groep MeasureCamp Amsterdam en wordt lid.
