MeasureCamp is an open, free-to-attend unconference, different to any other web analytics conference held around the world.

The first Dutch MeasureCamp took place on April 9 2016 in Amsterdam. At the first edition we had 120 data(science) and optimization specialist and it grew to 170 people in 2019. In 2025 we are moving to a new location, House Of Watt, we can’t wait to see you there!

Brandwonden Stichting at Measurecamp Amsterdam.

We’re thrilled to announce a special collaboration at this year’s 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗖𝗮𝗺𝗽 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺! Together we’ll help this amazing charity 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 and ultimately drive more donations and awareness for their cause.

🎯 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗬𝗢𝗨 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁:

• Help set meaningful 𝗞𝗣𝗜 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 and create a dashboard to track success
• Dive into funnel optimization to convert more visitors into donors
• Work on improving their tracking setup (GA4 + GTM) and resolve any issues
• Boost engagement with their burn prevention content to save more lives!
This is your chance to use your digital skills to support a great cause and be part of something that truly matters. 💙

Use your analytics skills for a good cause. Read more about it here.

Unconferences encourage discussions & exchange of ideas. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small till medium sized discussion group format and the schedule defined and curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with peers, consultants and vendors.

Check out the video to get a short glimpse.

MeasureCamp is an unconference, the content of the event will be determined by all the attendees of MeasureCamp. Everybody is encouraged to participate in discussions, organise a discussion themself or present a topic. You decide what you want to learn or find interesting. That’s how you will benefit most from MeasureCamp Amsterdam.

As a concept unconferences are designed to encourage discussions & exchange of ideas and have proven to be extremely popular in recent years. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small discussion group format and the schedule defined and curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with peers, consultants and vendors.