Saturday 21 Apr, 2018

Starting at 9.00 am

Impacthub Amsterdam

Linnaeusstraat 2C 1092 CK
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MeasureCamp Workshop Day – Friday april 20, 2018

MeasureCamp training & workshops are run by experts from the community and designed to give you a practical skills boost. The workshops will be held on the day before Measurecamp unconference. Friday 20 april

You run out of time. Ticketsale is closed.

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Each workshop is a half day session. The morning workshops run from 10am to 1pm. The afternoon workshops run from 2pm to 5pm. If you book the full day, lunch will be provided for you at the venue @Impacthub Amsterdam (Linnaeusstraat 2C 1092 CK Amsterdam)

They will be run the day before the unconference and you don’t need to have a MeasureCamp conference ticket to sign up for a training workshop (although double the benefit if you do!).

These sessions are run at venue cost thanks to the generosity of trainers volunteering their time for the benefit of the community.

Half Day Ticket (1 workshop): €80
Full Day Ticket (2 workshops and lunch): €160
Water, coffee, tea and brainsnacks are  available during the workshop.

(Als er alleen Nederlands sprekende deelnemers op een workshop met een Nederlandse trainer afkomen, zal de workshop in het Nederlands worden gegeven)

Our 2018 program

10 am – 1 pm | Google Tag Manager fundamentals | beginners level
10 am – 1 pm | Datavisualisation: Storytelling with data | medium level
10 am – 1 pm | Javascript coding for analysts | medium level [SOLD OUT]
Lunch
2 pm – 5 pm | The basics of R for beginners | beginners level
2 pm – 5 pm | How to create a data driven test program | medium level [SOLD OUT]
2 pm – 5 pm | GTM advanced tagging and solutions | advanced level [SOLD OUT]
2 pm – 5 pm | Advanced webanalytics | advanced level

The Morning Sessions (10am – 1pm) are:

1. Google Tag Manager fundamentals

Description:

We start with the basics during this Google Tag Manager training. You will first receive an introduction to the program. Then we show you how to implement it, create containers and install tracking. Then you learn how to create a tag and use triggers and variables.

Target audience:

The Google Tag Manager fundamentals training is intended for marketers. This training will cover all basic aspects and is therefore interesting for any person who would like to learn more about the GTM concepts, basic usage and functionalities.

What can you do after the training?

  • Use the interface of GTM
  • Understand TMS and data layer concepts
  • Setup basic tags
  • Knowledge about different types of data and GTM usage
  • Apply basic triggers and setup variables

Trainer:

Mike van Stroe (LinkedIn) (Twitter) (website)
As a freelance Senior Digital Analyst and CRO Consultant I have shown to be the perfect link between development and marketing / BI. My technical background as a web developer gives me the skills to supervise analytics implementations (Google Analytics, Adobe Analytics, Matomo or Webtrekk) at an expert level or to execute them ourselves via tag management systems (Google Tag Manager, Tealium, Adobe DTM or Relay42). In addition, I have extensive experience in linking digital data with other data sources and I like to think strategically about the design of these systems.
Besides linking the data with other systems, I also like to work with the data. My numerical background from my university education combined with building websites gives me the opportunity to convert the digital data into actionable insights. I use these insights to work out CRO improvements or A/B test proposals and to build them yourself in Optimizely, VWO or Adobe Test & Target.
I have experience with a number of high-end companies for both the technical and the analytical part. In the last years, I was primary consultant in Digital Analytics / CRO projects for the Chamber of Commerce, Bugaboo, Brussels Airlines, Nibud and WWF. The aim is to use my experience to bring the digital strategy and marketing of companies to a higher level.

Stefan Koning (LinkedIn) (Twitter) (website)
I am an innovative, driven, freelance Senior Digital Analytics & Conversion Rate Optimization Professional that helps companies improve their online performance. My approach is defining KPI’s, implement the necessary tools, delivering actionable insights by doing analysis, creating (attribution) dashboards based on digital data and increasing conversion through A/B testing, the use of various customer feedback and heatmap tools. I also provide strategic workshops in the field of digital marketing and specific tool trainings in order to help clients learn and do it themselves.
I have experience with high-impact Analytics projects for clients like TUI, VodafoneZiggo, RTL, ANWB, Basic-Fit, Heineken and ING. Over the years I have gained major expertise and deep knowledge of tools as the Google 360 Suite, Adobe Analytics, Matomo (former Piwik), Webtrekk Digital Intelligence Suite, Qubit, Tealium, Klipfolio, Power BI, Relay42, Tableau, Optimizely, Google Optimize, Adobe Test & Target and Visual Website Optimizer.
In addition, in collaboration with Matomo, I have established an official certification program for Matomo Analytics, which allows individuals to certify themselves in Matomo and become officially recognized as a Matomo Certified Professional. The certification exam is available worldwide in more than 200 countries.

2. Datavisualisation: Storytelling with Data

Description:

Learn why datavisualisation works, how it works, and why this is the most effective way to present data and tell a story.
Increase the engagement of your client/manager/colleague and show the real value of the data.

The workshop combines the theoretical fundamentals of data visualisation with the practical application of dashboard design and data visualisation best practices. In this interactive session we will discuss several types of visualisations, some of them familiar, some unfamiliar or even strange.
Many real-world visualisations will be used- both good and (very) bad ones.

Target audience:

Everyone with an understanding of data and experience creating dashboards, but struggles with convincing their audiences telling the right story of their data.

Trainer:

Johan de Groot (LinkedIn) (website)
Johan is working as freelance datavisualist & digital analist for his own agency Antichaos. As an experienced Tableau Jedi and webanalist he has been working for customers including VodafoneZiggo, RTL, Philips, CZ and Robeco. His focus is making data relevant and insightful – not only derived from online marketing but all of data.

3. Javascript coding for analysts [SOLD OUT]

Description:

In this training, we’ll focus on some basic and intermediate cases in which you need to do some JavaScript programming, because a standard implementation doesn’t suffice. What kind of topics will we touch?
– Track Ajax form components on a submit button
– Dynamic user interaction for micro conversions:
• 3 PDPs viewed
• Last viewed PLP
– Segmentation metrics for retargeting (in AdWords)
Of course, you’re welcome to put in your own challenges! By the end of the training you know how to do some basic coding yourself, how to check if you run into problems and also have some coding examples to take home to improve your implementation.

Target audience:

Already using a tag management system and running into limitations when bringing your analytics implementation to the next level? Or are you simply tired of being dependent on your web development team to enrich your tracking?
Then this training is just right for you. It’s actually a very common issue (technical) web analyst are running into these days. This is where some hands-on coding experience will really help you accelerate.

Trainer:

Ay May Sinnett (LinkedIn)
As an Insights and Analytics manager, Ay May leads a team of analysts responsible for the data architecture implementation (online and offline) for over 50 eCommmerce websites managed by PVH Europe (amongst others Tommy Hilfiger and Calvin Klein).
After her Master’s degree in Econometrics, Ay May started her career working in Corporate Finance where she fell in love with the eCommerce business. She switched jobs to a digital agency as web analyst / web developer, later moved on to client side at Ace & Tate as a web developer / CRO manager before joining PVH Europe.
She has a thorough understanding of modelling, programming, CRO and analytics.

The Afternoon Sessions (2pm to 5pm) are:

1. The basics of R for beginners

Description:

Over the years R has become the standard data analysis tool in data science. This workshop will teach you the basics of R. No prior experience / knowledge of R is expected as this is a workshop for the beginner. You will see the RStudio environment for managing R projects. We will cover some popular R packages for data preparation, data visualization and some machine learning. To prepare for the workshop, bring a laptop where you already have installed:

R
R Studio
(Optional) Git

Target audience:

For people who wants to start working with R and/or want to know the basics of R. No prior experience / knowledge of R is expected as this is a workshop for beginners.

Trainer:

Longhow Lam (LinkedIn)
Longhow is a freelance data scientist and uses R on a daily basis for many data related things. Currently he works for the Sociale Verzekeringsbank, and previously he worked for ABNAMRO, ING, RTL, Ziggo. He has a lot of experience in modeling customer behavior, churn and response modeling. From time to time he gives R traning courses for beginning R users.

2. How to create a data driven test program

Description:

Tom will explain how you can set up a data driven test strategy. Subjects that will be covered are:

  • Explanation Fact & Act model
  • How many test can you run and where on the site?
  • How do you prioritize your tests?
  • How do you set up a good experiment and how should you analyze them?

Target audience:

Medium level workshop. This training is right for you if you:

  • Have some basic knowledge about A/B-testing (you know what it is and you did some tests already)  and want to become a A/B-test-master
  • Have a website/webshop that already receives a good amount of visitors and conversions (minimum of 1000 conversions a month)
  • Have access to an analytics account and have experience with checking and understanding the data you gather.

Trainer:

Tom van den Berg (LinkedIn) (Twitter)
Tom is working as a analytics & optimization expert at Online Dialogue. He loves translating data into insights and use this insights to optimize. With 5 years experience as conversion specialist I have done more then 200 experiments for different companies and in different industries.

3. GTM advanced tagging and solutions

 

Description:

In this training we will go deeper into the possibilities of Google Tag Manager. We discuss the latest possibilities and features, advanced solutions and show you how you can collect even more insights from your data. After this training you will have a clear understanding of the extensive possibilities of Google Tag Manager.

Target audience:

The course is intended for digital analytics practitioners, web analysts and e-commerce specialists who want to obtain advanced theoretical and practical insights in Google Tag Manager. Knowledge of Google Tag Manager is necessary, as well as basic hands-on experience with digital analytics from a technical perspective. Knowledge about HTML, JavaScript and the technical aspect of how websites are built is.

What can you do after the training?

  • The creation and deployment of advanced tags
  • Deep dive into the way of working of GTM
  • Out-of-the box solutions with GTM
  • Inspirational examples of the endless possibilities of GTM

Trainer:

Mike van Stroe (LinkedIn) (Twitter) (website)
As a freelance Senior Digital Analyst and CRO Consultant I have shown to be the perfect link between development and marketing / BI. My technical background as a web developer gives me the skills to supervise analytics implementations (Google Analytics, Adobe Analytics, Matomo or Webtrekk) at an expert level or to execute them ourselves via tag management systems (Google Tag Manager, Tealium, Adobe DTM or Relay42). In addition, I have extensive experience in linking digital data with other data sources and I like to think strategically about the design of these systems.
Besides linking the data with other systems, I also like to work with the data. My numerical background from my university education combined with building websites gives me the opportunity to convert the digital data into actionable insights. I use these insights to work out CRO improvements or A/B test proposals and to build them yourself in Optimizely, VWO or Adobe Test & Target.
I have experience with a number of high-end companies for both the technical and the analytical part. In the last years, I was primary consultant in Digital Analytics / CRO projects for the Chamber of Commerce, Bugaboo, Brussels Airlines, Nibud and WWF. The aim is to use my experience to bring the digital strategy and marketing of companies to a higher level.

Stefan Koning (LinkedIn) (Twitter) (website)
I am an innovative, driven, freelance Senior Digital Analytics & Conversion Rate Optimization Professional that helps companies improve their online performance. My approach is defining KPI’s, implement the necessary tools, delivering actionable insights by doing analysis, creating (attribution) dashboards based on digital data and increasing conversion through A/B testing, the use of various customer feedback and heatmap tools. I also provide strategic workshops in the field of digital marketing and specific tool trainings in order to help clients learn and do it themselves.
I have experience with high-impact Analytics projects for clients like TUI, VodafoneZiggo, RTL, ANWB, Basic-Fit, Heineken and ING. Over the years I have gained major expertise and deep knowledge of tools as the Google 360 Suite, Adobe Analytics, Matomo (former Piwik), Webtrekk Digital Intelligence Suite, Qubit, Tealium, Klipfolio, Power BI, Relay42, Tableau, Optimizely, Google Optimize, Adobe Test & Target and Visual Website Optimizer.
In addition, in collaboration with Matomo, I have established an official certification program for Matomo Analytics, which allows individuals to certify themselves in Matomo and become officially recognized as a Matomo Certified Professional. The certification exam is available worldwide in more than 200 countries.

4. Advanced webanalytics

Description:

So you know your basic reports. And you’ve delivered some first standard reports to the man upstair. Woohoo!
Now it is time to get a firmer grip on the power of Google Analytics. We’ll be discussing segmentation, enhanced ecommerce, filters and troubleshooting your data.
Would be cool if participants bring real life problems to class. I’ll bring my experience, inspirational examples and the will to help you grow!

Target audience:

We’ll go as in-depth as possible. So make sure you have previous experience in web analytics and Google Analytics in particular.
Know your way around dimensions, metrics, querystrings custom report.

Trainer:

Tije Vlam (LinkedIn) (Twitter)
I’m a Digital Analytics Consultant at Traffic Builders, one of the top Dutch Digital Marketing Agencies. Sounds fancy right? It is!
A typical day at the office for me means getting good data for my clients (ranging from big corporates to SME) and colleagues (ranging from nerds to marketing-freaks).
It means solving challenging problems in Tagmanager(s) and Google Analytics.
It means combining technical skills (coding) with an analytical view. And it means talking to all sorts of people (from marketing to business analysts to developers)
And it means blogging. People tell me I’m good at that. I just know I enjoy it. 1+1=3 right?!
I’m passionate about UTM Tagging (for real) and baking pizza’s; its all about slicing and dicing the data!

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