Saturday 21 Apr, 2018

Starting at 9.00 am

Impacthub Amsterdam

Linnaeusstraat 2C 1092 CK
Menu

MeasureCamp Workshop Day – Friday april 20, 2018

MeasureCamp training & workshops are run by experts from the community and designed to give you a practical skills boost. The workshops will be held on the day before Measurecamp unconference. Friday 20 april

Check our program below. Workshops are on sale now. Limited amount of tickets available. Don’t miss out.

Measurecamp workshop dayMeasurecamp workshop day

Each workshop is a half day session. The morning workshops run from 10am to 1pm. The afternoon workshops run from 2pm to 5pm. If you book the full day, lunch will be provided for you at the venue @Impacthub Amsterdam (Linnaeusstraat 2C 1092 CK Amsterdam)

They will be run the day before the unconference and you don’t need to have a MeasureCamp conference ticket to sign up for a training workshop (although double the benefit if you do!).

These sessions are run at venue cost thanks to the generosity of trainers volunteering their time for the benefit of the community.

Half Day Ticket (1 workshop): €80
Full Day Ticket (2 workshops and lunch): €160
Water, coffee, tea and brainsnacks are  available during the workshop.

(Als er alleen Nederlands sprekende deelnemers op een workshop met een Nederlandse trainer afkomen, zal de workshop in het Nederlands worden gegeven)

Get you tickets here

Our 2018 program

10 am – 1 pm | Google Analytics for beginners | beginners level
10 am – 1 pm | Google Tag Manager fundamentals | beginners level
10 am – 1 pm | Datavisualisation: Storytelling with data | medium level
10 am – 1 pm | Javascript coding for analysts | medium level
Lunch
2 pm – 5 pm | The basics of R for beginners | beginners level
2 pm – 5 pm | How to create a data driven test program | medium level
2 pm – 5 pm | GTM advanced tagging and solutions | advanced level
2 pm – 5 pm | Advanced webanalytics | advanced level

The Morning Sessions (10am – 1pm) are:

1. Google Analytics for beginners

Get your ticket here

Description:

Coming soon…

Target audience:

Coming soon…

Trainer:

Coming soon…

2. Google Tag Manager fundamentals

Get your ticket here

Description:

Coming soon…

Target audience:

Coming soon…

Trainer:

Mike van Stroe (LinkedIn) (Twitter) (website)
As a freelance Senior Digital Analyst and CRO Consultant I have shown to be the perfect link between development and marketing / BI. My technical background as a web developer gives me the skills to supervise analytics implementations (Google Analytics, Adobe Analytics, Matomo or Webtrekk) at an expert level or to execute them ourselves via tag management systems (Google Tag Manager, Tealium, Adobe DTM or Relay42). In addition, I have extensive experience in linking digital data with other data sources and I like to think strategically about the design of these systems.
Besides linking the data with other systems, I also like to work with the data. My numerical background from my university education combined with building websites gives me the opportunity to convert the digital data into actionable insights. I use these insights to work out CRO improvements or A/B test proposals and to build them yourself in Optimizely, VWO or Adobe Test & Target.
I have experience with a number of high-end companies for both the technical and the analytical part. In the last years, I was primary consultant in Digital Analytics / CRO projects for the Chamber of Commerce, Bugaboo, Brussels Airlines, Nibud and WWF. The aim is to use my experience to bring the digital strategy and marketing of companies to a higher level.

Stefan Koning (LinkedIn) (Twitter) (website)
I am an innovative, driven, freelance Senior Digital Analytics & Conversion Rate Optimization Professional that helps companies improve their online performance. My approach is defining KPI’s, implement the necessary tools, delivering actionable insights by doing analysis, creating (attribution) dashboards based on digital data and increasing conversion through A/B testing, the use of various customer feedback and heatmap tools. I also provide strategic workshops in the field of digital marketing and specific tool trainings in order to help clients learn and do it themselves.
I have experience with high-impact Analytics projects for clients like TUI, VodafoneZiggo, RTL, ANWB, Basic-Fit, Heineken and ING. Over the years I have gained major expertise and deep knowledge of tools as the Google 360 Suite, Adobe Analytics, Matomo (former Piwik), Webtrekk Digital Intelligence Suite, Qubit, Tealium, Klipfolio, Power BI, Relay42, Tableau, Optimizely, Google Optimize, Adobe Test & Target and Visual Website Optimizer.
In addition, in collaboration with Matomo, I have established an official certification program for Matomo Analytics, which allows individuals to certify themselves in Matomo and become officially recognized as a Matomo Certified Professional. The certification exam is available worldwide in more than 200 countries.

3. Datavisualisation: Storytelling with Data

Get your ticket here

Description:

Learn why datavisualisation works, how it works, and why this is the most effective way to present data and tell a story.
Increase the engagement of your client/manager/colleague and show the real value of the data.

The workshop combines the theoretical fundamentals of data visualisation with the practical application of dashboard design and data visualisation best practices. In this interactive session we will discuss several types of visualisations, some of them familiar, some unfamiliar or even strange.
Many real-world visualisations will be used- both good and (very) bad ones.

Target audience:

Everyone with an understanding of data and experience creating dashboards, but struggles with convincing their audiences telling the right story of their data.

Trainer:

Johan de Groot (LinkedIn) (website)
Johan is working as freelance datavisualist & digital analist for his own agency Antichaos. As an experienced Tableau Jedi and webanalist he has been working for customers including VodafoneZiggo, RTL, Philips, CZ and Robeco. His focus is making data relevant and insightful – not only derived from online marketing but all of data.

4. Javascript coding for analysts

Get your ticket here

Description:

Coming soon…

Target audience:

Coming soon…

Trainer:

Coming soon…

The Afternoon Sessions (2pm to 5pm) are:

1. The basics of R for beginners

Get your ticket here

Description:

Over the years R has become the standard data analysis tool in data science. This workshop will teach you the basics of R. No prior experience / knowledge of R is expected as this is a workshop for the beginner. You will see the RStudio environment for managing R projects. We will cover some popular R packages for data preparation, data visualization and some machine learning. To prepare for the workshop, bring a laptop where you already have installed:

R
R Studio
(Optional) Git

Target audience:

For people who wants to start working with R and/or want to know the basics of R. No prior experience / knowledge of R is expected as this is a workshop for beginners.

Trainer:

Longhow Lam (LinkedIn)
Longhow is a freelance data scientist and uses R on a daily basis for many data related things. Currently he works for the Sociale Verzekeringsbank, and previously he worked for ABNAMRO, ING, RTL, Ziggo. He has a lot of experience in modeling customer behavior, churn and response modeling. From time to time he gives R traning courses for beginning R users.

2. How to create a data driven test program

Get your ticket here

Description:

Tom will explain how you can set up a data driven test strategy. Subjects that will be covered are:

  • Explanation Fact & Act model
  • How many test can you run and where on the site?
  • How do you prioritize your tests?
  • How do you set up a good experiment and how should you analyze them?

Target audience:

Medium level workshop. This training is right for you if you:

  • Have some basic knowledge about A/B-testing (you know what it is and you did some tests already)  and want to become a A/B-test-master
  • Have a website/webshop that already receives a good amount of visitors and conversions (minimum of 1000 conversions a month)
  • Have access to an analytics account and have experience with checking and understanding the data you gather.

Trainer:

Tom van den Berg (LinkedIn) (Twitter)
Tom is working as a analytics & optimization expert at Online Dialogue. He loves translating data into insights and use this insights to optimize. With 5 years experience as conversion specialist I have done more then 200 experiments for different companies and in different industries.

3. GTM advanced tagging and solutions

Get your ticket here

Description:

Coming soon…

Target audience:

Coming soon…

Trainer:

Mike van Stroe (LinkedIn) (Twitter) (website)
As a freelance Senior Digital Analyst and CRO Consultant I have shown to be the perfect link between development and marketing / BI. My technical background as a web developer gives me the skills to supervise analytics implementations (Google Analytics, Adobe Analytics, Matomo or Webtrekk) at an expert level or to execute them ourselves via tag management systems (Google Tag Manager, Tealium, Adobe DTM or Relay42). In addition, I have extensive experience in linking digital data with other data sources and I like to think strategically about the design of these systems.
Besides linking the data with other systems, I also like to work with the data. My numerical background from my university education combined with building websites gives me the opportunity to convert the digital data into actionable insights. I use these insights to work out CRO improvements or A/B test proposals and to build them yourself in Optimizely, VWO or Adobe Test & Target.
I have experience with a number of high-end companies for both the technical and the analytical part. In the last years, I was primary consultant in Digital Analytics / CRO projects for the Chamber of Commerce, Bugaboo, Brussels Airlines, Nibud and WWF. The aim is to use my experience to bring the digital strategy and marketing of companies to a higher level.

Stefan Koning (LinkedIn) (Twitter) (website)
I am an innovative, driven, freelance Senior Digital Analytics & Conversion Rate Optimization Professional that helps companies improve their online performance. My approach is defining KPI’s, implement the necessary tools, delivering actionable insights by doing analysis, creating (attribution) dashboards based on digital data and increasing conversion through A/B testing, the use of various customer feedback and heatmap tools. I also provide strategic workshops in the field of digital marketing and specific tool trainings in order to help clients learn and do it themselves.
I have experience with high-impact Analytics projects for clients like TUI, VodafoneZiggo, RTL, ANWB, Basic-Fit, Heineken and ING. Over the years I have gained major expertise and deep knowledge of tools as the Google 360 Suite, Adobe Analytics, Matomo (former Piwik), Webtrekk Digital Intelligence Suite, Qubit, Tealium, Klipfolio, Power BI, Relay42, Tableau, Optimizely, Google Optimize, Adobe Test & Target and Visual Website Optimizer.
In addition, in collaboration with Matomo, I have established an official certification program for Matomo Analytics, which allows individuals to certify themselves in Matomo and become officially recognized as a Matomo Certified Professional. The certification exam is available worldwide in more than 200 countries.

4. Advanced webanalytics

Get your ticket here

Description:

Coming soon…

Target audience:

Coming soon…

Trainer:

Coming soon…

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