Saturday 08 Apr, 2017

Starting at 9.00 am

Impacthub Amsterdam

Linnaeusstraat 2C 1092 CK
Menu

MeasureCamp Training Workshops – Friday april 7

SOLD OUT! SEE YOU NEXT YEAR

MeasureCamp training workshops are run by experts from the community and designed to give you a practical skills boost.

The workshops will be held on the day before Measurecamp unconference: Friday 7 april

measurecamp amsterdam

Each workshop is a half day session. The morning workshops run from 10am to 1pm. The afternoon workshops run from 2pm to 5pm. If you book the full day, lunch will be provided for you at the venue.

They will be run the day before the conference and you don’t need to have a MeasureCamp conference ticket to sign up for a training workshop (although double the benefit if you do!).

These sessions are run at venue cost thanks to the generosity of trainers volunteering their time for the benefit of the community.

Half Day Ticket (1 workshop): €80

(Als er alleen Nederlands sprekende deelnemers op een workshop met een Nederlandse trainer afkomen, zal de workshop in het Nederlands worden gegeven)

The workshops:

  • SOLD OUT Morning: Google Tag Manager (read more)
  • Morning: Google Analytics for Publishers (read more)
  • Morning: Tips & tricks om te starten met usability onderzoek (DUTCH) (lees meer)
  • SOLD OUT Morning: Data driven test strategy (read more)
  • SOLD OUT Afternoon: Google Analytics for Retailers (read more)
  • Afternoon: Effective experimentation with a Growth Hacking Mindset (read more)
  • SOLD OUT Afternoon: Workshop R (read more)
  • Afternoon: Datavisualisation (read more)

 

1. Google Tag Manager (SOLD OUT)

Description:

With Google Tag Manager, you can manage a variety of analytics and marketing tags for your website in a simpler manner. In this 3-hour workshop you’ll learn about advanced tracking and debugging techniques in Google Tag Manager, and I’ll show you my tips and tricks for using GTM to it’s full potential.

This workshop will cover:

  • How to interact with the Data Layer
  • The GTM data model
  • Debugging Google Tag Manager
  • My Favorite Variables
  • Tracking ideas and sources for inspiration
  • QA: bring your own questions!

Target audience:

This training is right for you if you already have some basic knowledge about Google Tag Manager (or another tag management solution) and want to become a next level GTM-Jedi.

Trainer:

eefjeEefje Muller (LinkedIn)
Eefje is an independent digital analytics consultant with extensive experience in managing high-impact Analytics projects. She founded her company Digital Data Insights in 2015 and has been further leveraging analytics data and tapping into new opportunities at clients such Philips, TUI and Sanoma ever since. She was formerly head of digital analytics at Netprofiler and has gained a high level of expertise over the years in implementing various tag- and data management solutions. She is committed to proving Analytics to be THE most valuable asset within a company when it comes to insights, taking action and improving the (online) performance.

2. Google Analytics for Publishers

Description:

This workshop is for people who work for or with online publishers.  The content could be articles, blog posts or any other type of content. Based on his experiences working with Hearst Magazines, Euromoney and other publishers, Peter will take you through how he generates insights and identifies the actions to take for this sector.  It will start with the business question, go through the tracking requirements, the configuration of GA and progress to the reports to produce and how to use this information.

Target audience:

People with experience with online publishers who have used Google Analytics for over a year.  Must have an understanding of the implementation and configuration of Google Analytics.

Trainer:

peterPeter O’neill (LinkedIn)
Peter is an experienced Digital Analyst and Director of LeapThree, a consultancy in London. His focus is making analytics actionable, leading to improvements in business performance, not just to use for reporting. He is experienced across all sectors & all areas of online, working with clients from startups through to multinational corporations.  Peter is also the founder of MeasureCamp and co-founder of MeasureBowling.

3. Tips & tricks om te starten met usability onderzoek

Description:

Met usability onderzoek zie je direct hoe mensen je website of app gebruiken. Dit levert een bron van inzichten op om je conversie te verbeteren. Maar waar moet je op letten als je zelf zo’n usability onderzoek wilt uitvoeren?

In deze workshop deelt Auke Molendijk zijn inzichten en ervaringen als UX onderzoeker, zodat jij met een vliegende start aan de slag kan.

Onderwerpen die in deze workshop aan bod komen zijn onder andere:

  • Hoe bouw ik mijn eigen usability lab zonder een vermogen uit te geven?
  • Hoe regel je op een slimme manier deelnemers voor een usability test?
  • Hoe werkt usability onderzoek op afstand en waar moet ik op letten?
  • Hoe gedraag ik mij als onderzoeker tijdens een usability test?
  • Hoe betrek ik mijn organisatie bij usability onderzoek?

Target audience:

Er is geen voorkennis nodig.

Trainer:

aukeAuke Molendijk (LinkedIn)
Auke werkt sinds 2013 als freelance UX researcher voor klanten als ABN AMRO, DUO, Sanoma, Domino’s en a.s.r. Hier heeft hij menig succesvolle usability labs uit de grond gestampt. Hiervoor werkte hij onder meer als CRO specialist bij Traffic4U en Bizztravel.

4. Data driven test strategy (SOLD OUT)

Description:

In this workshop Annemarie will explain how you can set up a data driven test strategy. Subjects that will be covered are:

  • How many test can you run and where on the site?
  • How do you prioritize your tests?
  • How do you set up a good experiment and how should you analyze them?

Target audience:

This training is right for you if you have some basic knowledge about A/B-testing and want to become a A/B-test-master, especially for websites/webshops that already receives a good amount of visitors.

Trainer:

annemarieAnnemarie Klaassen (LinkedIn)
Annemarie is an analytics and optimization expert. She loves digging and analyzing data to get real actionable insights. She works at Online Dialogue: an evidence based optimization agency from the Netherlands.

5. Google Analytics for Retailers (SOLD OUT)

Description:

This workshop is for people who work for or with online retailers.  Based on his experiences working with retailers including VisionDirect, Dr Martens, East, Crew Clothing and others, Peter will take you through how he generates insights and identifies the actions to take for this sector.  It will start with the business question, go through the tracking requirements, the configuration of GA and progress to the reports to produce and how to use this information.  It will include his experiences with Enhanced Ecommerce and how to overcome its flaws.

Target audience:

People with experience with retailers who have used Google Analytics for over a year.  Must have an understanding of the implementation and configuration of Google Analytics.

Trainer:

peterPeter O’neill (LinkedIn)
Peter is an experienced Digital Analyst and Director of LeapThree, a consultancy in London. His focus is making analytics actionable, leading to improvements in business performance, not just to use for reporting. He is experienced across all sectors & all areas of online, working with clients from startups through to multinational corporations.  Peter is also the founder of MeasureCamp and co-founder of MeasureBowling.

6. Effective experimentation with a Growth Hacking Mindset

Description:

The digital information age offers us valuable tools to ‘hack’ the growth of your business through analytical thinking, creative solutions and the right mindset. That Growth Hacking mentality is all about asking the right questions and give the right answers. All this by doing the right experiments to validate assumptions or to find new sales channels. Fail fast, fail often.

During the workshop we will discover the basis of Growth Hacking and you’ll make different experiments and exercises yourself to see the power of Growth Hacking. It’s a very practical workshop. Developers, Designers and Marketers will learn a lot from it to apply it in their daily processes. Also for managers this is a great workshop to broaden their horizons. At the end of the workshop you will have practical tips and tactics on how to develop a Growth Mindset through your own Experiment Cycle as part of an Experiment Framework.

Target audience:

No prior knowledge required.

Trainer:

mikeMike van Hoenselaar (LinkedIn)
Mike is owner and Growth Marketer at Online Boswachters B.V. He has more than 15 years experience with online. He’s Growth Hacker through and through. 2 cum laudes and a creative mind for concepting. Originally started as front-end and turned to back-end development, then graphic designer and UX designer for a couple years. No for many years already online marketer and growth hacker.

For many years he is working for a variety of customers including ING, Rabobank, Philips and Mitsubishi Elevator Europe. He is founder and director of Escape Rooms Netherlands, now the greatest escape room platform of the Netherlands. In a year’s time from 0 to 80,000 visitors per month. He also has extensive experience with startups. He is startup mentor at Startupbootcamp and experienced and organized several editions of StartupBus. His mantra is “If you learn from everything you do, you can’t make mistakes.”

7. Workshop R (SOLD OUT)

Description:

Overview: 1.

  1. The Basics
  • learn basis R workings (syntax, operators, functions, packages)
  • importing and exporting data
  • get familiar with R data types/structures
  • cleaning and manipulating data
  • basic data exploration and plotting
  1. Connecting to Google Analytics
  • basics of the GoogleAnalyticsR package
  • connecting to GA via the API and reading in data
  • explore this data and make some plots
  1. What to learn next
  • some hints, demo’s and directions
  • best practices – the “tidyverse” for data mangling
  • ggplot2 for plotting
  • shiny – for interactive applications
  • Rmarkdown and knitR for creating documents and reports

Target audience:

Those with little R knowledge who like to learn more about it. You need R + RStudio installed on your laptop and access to a Google Analytics property with some data in it.

Trainer:

julesJules Stuifbergen (LinkedIn)
Jules is a Digital Analyst with a degree in Psychology and a background in Internet Technology. As a self employed free agent, he helps companies of all sizes with all things that are related to Data, Psychology, UX, Optimization (and more :))

8. Datavisualisation

Description:

Good data visualisation makes sense of complex trends, and a way to tell a story from data. Bad visualisations will confuse people.
This session will give you an introduction on how data visualisation works, how to tell stories with them, and create effective and hopefully beautiful graphs and charts

This workshop will cover:

  • Why data visualisation is important
  • The importance of good visual storytelling
  • How to help the brain understand the data
  • Some familiar and unfamiliar visualisations
  • The process to a good visualisation
  • Examples of best – and worst practice

Target audience:

Everyone who wants to improve her/his skills in convincing by data.

Trainer:

johanJohan de Groot (LinkedIn)
Johan is working as freelance datavisualist & digital analist for his own agency Antichaos. As an experienced webanalist and Tableau Jedi he has been working for customers in all kinds of industries including Essent, Philips, CZ, Robeco and RTL. His focus is making data relevant and insightful – not only derived from online marketing but all of data.

© 2017 MeasureCamp. Alle rechten gereserveerd