Saturday 21 Apr, 2018

Starting at 9.00 am

Impacthub Amsterdam

Linnaeusstraat 2C 1092 CK
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MeasureCamp Workshop Day – don’t miss this unique day in Amsterdam

Friday April 7 2017, we organised the first MeasureCamp Amsterdam Workshop Day.
It was hard work  but soooo worth it. Are you interested in a data, analytics, optimization workshop? Affordable (read cheap ass), great content. Once a year we have something great for you.

Read on to learn more about our concept.

The next workshops –> 20 april 2018. Get your tickets now.

The reasons behind it

MeasureCamp Amsterdam included a day of training (Workshop Day) on the Friday, before the unconference. A great succes at MeasureCamp London. There are not that many good and affordable workshops in the Netherlands, at the moment, about a specific subject. So…MeasureCamp to the rescue!

The key reason is quite simply to increase the level of knowledge within the European Digital Analytics community, pretty much the reason behind the unconference too. Getting more experience can be hard when you’re just starting in the data & optimization field. You’re either trying to hope to get into an internship, your first job or if you’re already working in the field you just need the experience to keep up. There is so much knowledge from people who have years of experience in the workfield. They are eager to  share this. And it’s a win-win situation. The trainers can train their presentation skills for example. So we at MeasureCamp want to bring the people together.

The first Workshop Day – summary of 2017

We asked some great experts in our community and they were enthusiastic, right away.
Our goal was to plan 8 awesome workshops with a wide variety on subjects, for our MeasureCamp audience. For beginners to more advanced datapeople.

We came up with Google Tag Manager, Google Analytics for retails / publishers, Data driven testing, Building a UX lab in your organisation, R, Growthacking and Datavisualisation.
Some technical, some creative. But hands-on and practical.

Reviews from our attendees

We received some great feedback.

  • Had a great workshop. Maybe some small practical things could have been arranged a bit better, like more powerpoints for the participants, but overall a great workshop.
  • The level of expected knowledge was different within the audience, so some parts of the workshop were really fast for those with a moderate knowledge. Would be better to make a shift in basic / advanced knowledge or adjust the rhythm of workshop a little bit.
  • To have some more information on it beforehand. It required preparation before to deliver instant value. The group that attended was not perfect for the workshop.
  • Leuke training. Veel hands on tips.
  • There was too much information to fit in the available time, but trainer prioritized well. Hope to receive the presentation, with info we missed.
  • The content of the workshop was awesome. The trainer kept it very flexible so it was adjusted to the audience. It was in fact a custom workshop and everything was explained well and he showed how to do it and how to set it up. Learned a lot.
  • Het was veel maar super tof. En goed gebracht
  • Giving feedback to each others dashboards and discussing about the content of a good dashboard was the most interesting part of the workshop.

The workshops in detail (including attendee rates)

1. Google Tag Manager

 Measurecamp workshop day

Rating:

8,5

Description:

With Google Tag Manager, you can manage a variety of analytics and marketing tags for your website in a simpler manner. In this 3-hour workshop you’ll learn about advanced tracking and debugging techniques in Google Tag Manager, and I’ll show you my tips and tricks for using GTM to it’s full potential.

This workshop will cover:

  • How to interact with the Data Layer
  • The GTM data model
  • Debugging Google Tag Manager
  • My Favorite Variables
  • Tracking ideas and sources for inspiration
  • QA: bring your own questions!

Target audience:

This training is right for you if you already have some basic knowledge about Google Tag Manager (or another tag management solution) and want to become a next level GTM-Jedi.

Trainer:

eefjeEefje Muller (LinkedIn)
Eefje is an independent digital analytics consultant with extensive experience in managing high-impact Analytics projects. She founded her company Digital Data Insights in 2015 and has been further leveraging analytics data and tapping into new opportunities at clients such Philips, TUI and Sanoma ever since. She was formerly head of digital analytics at Netprofiler and has gained a high level of expertise over the years in implementing various tag- and data management solutions. She is committed to proving Analytics to be THE most valuable asset within a company when it comes to insights, taking action and improving the (online) performance.

2. Google Analytics for Publishers

 

Rating:

9,5

Description:

This workshop is for people who work for or with online publishers.  The content could be articles, blog posts or any other type of content. Based on his experiences working with Hearst Magazines, Euromoney and other publishers, Peter will take you through how he generates insights and identifies the actions to take for this sector.  It will start with the business question, go through the tracking requirements, the configuration of GA and progress to the reports to produce and how to use this information.

Target audience:

People with experience with online publishers who have used Google Analytics for over a year.  Must have an understanding of the implementation and configuration of Google Analytics.

Trainer:

peterPeter O’neill (LinkedIn)
Peter is an experienced Digital Analyst and Director of LeapThree, a consultancy in London. His focus is making analytics actionable, leading to improvements in business performance, not just to use for reporting. He is experienced across all sectors & all areas of online, working with clients from startups through to multinational corporations.  Peter is also the founder of MeasureCamp and co-founder of MeasureBowling.

3. Tips & tricks om te starten met usability onderzoek

Measurecamp workshop day

Rating:

8,2

Description:

Met usability onderzoek zie je direct hoe mensen je website of app gebruiken. Dit levert een bron van inzichten op om je conversie te verbeteren. Maar waar moet je op letten als je zelf zo’n usability onderzoek wilt uitvoeren?

In deze workshop deelt Auke Molendijk zijn inzichten en ervaringen als UX onderzoeker, zodat jij met een vliegende start aan de slag kan.

Onderwerpen die in deze workshop aan bod komen zijn onder andere:

  • Hoe bouw ik mijn eigen usability lab zonder een vermogen uit te geven?
  • Hoe regel je op een slimme manier deelnemers voor een usability test?
  • Hoe werkt usability onderzoek op afstand en waar moet ik op letten?
  • Hoe gedraag ik mij als onderzoeker tijdens een usability test?
  • Hoe betrek ik mijn organisatie bij usability onderzoek?

Target audience:

Er is geen voorkennis nodig.

Trainer:

aukeAuke Molendijk (LinkedIn)
Auke werkt sinds 2013 als freelance UX researcher voor klanten als ABN AMRO, DUO, Sanoma, Domino’s en a.s.r. Hier heeft hij menig succesvolle usability labs uit de grond gestampt. Hiervoor werkte hij onder meer als CRO specialist bij Traffic4U en Bizztravel.

4. Data driven test strategy

Measurecamp workshop day

Rating:

8,1

Description:

In this workshop Annemarie will explain how you can set up a data driven test strategy. Subjects that will be covered are:

  • How many test can you run and where on the site?
  • How do you prioritize your tests?
  • How do you set up a good experiment and how should you analyze them?

Target audience:

This training is right for you if you have some basic knowledge about A/B-testing and want to become a A/B-test-master, especially for websites/webshops that already receives a good amount of visitors.

Trainer:

annemarieAnnemarie Klaassen (LinkedIn)
Annemarie is an analytics and optimization expert. She loves digging and analyzing data to get real actionable insights. She works at Online Dialogue: an evidence based optimization agency from the Netherlands.

5. Google Analytics for Retailers

Rating:

7,6

Description:

This workshop is for people who work for or with online retailers.  Based on his experiences working with retailers including VisionDirect, Dr Martens, East, Crew Clothing and others, Peter will take you through how he generates insights and identifies the actions to take for this sector.  It will start with the business question, go through the tracking requirements, the configuration of GA and progress to the reports to produce and how to use this information.  It will include his experiences with Enhanced Ecommerce and how to overcome its flaws.

Target audience:

People with experience with retailers who have used Google Analytics for over a year.  Must have an understanding of the implementation and configuration of Google Analytics.

Trainer:

peterPeter O’neill (LinkedIn)
Peter is an experienced Digital Analyst and Director of LeapThree, a consultancy in London. His focus is making analytics actionable, leading to improvements in business performance, not just to use for reporting. He is experienced across all sectors & all areas of online, working with clients from startups through to multinational corporations.  Peter is also the founder of MeasureCamp and co-founder of MeasureBowling.

6. Effective experimentation with a Growth Hacking Mindset

mc2017 workshop

Rating:

8,3

Description:

The digital information age offers us valuable tools to ‘hack’ the growth of your business through analytical thinking, creative solutions and the right mindset. That Growth Hacking mentality is all about asking the right questions and give the right answers. All this by doing the right experiments to validate assumptions or to find new sales channels. Fail fast, fail often.

During the workshop we will discover the basis of Growth Hacking and you’ll make different experiments and exercises yourself to see the power of Growth Hacking. It’s a very practical workshop. Developers, Designers and Marketers will learn a lot from it to apply it in their daily processes. Also for managers this is a great workshop to broaden their horizons. At the end of the workshop you will have practical tips and tactics on how to develop a Growth Mindset through your own Experiment Cycle as part of an Experiment Framework.

Target audience:

No prior knowledge required.

Trainer:

Jonathan Flores – RockBoost (LinkedIn)
Quote attendee: “The trainer was arranged last minute. Nevertheless he was awesome at explaining what growth hacking includes. No gimmick, but serious hard work. This workshop was less actionable than the morning workshop, but considering that it was arranged last minutes, my absolute compliments for both organization and the presenter.”

7. Workshop R

Rating:

7,9

Description:

Overview:

  1. The Basics
  • learn basis R workings (syntax, operators, functions, packages)
  • importing and exporting data
  • get familiar with R data types/structures
  • cleaning and manipulating data
  • basic data exploration and plotting
  1. Connecting to Google Analytics
  • basics of the GoogleAnalyticsR package
  • connecting to GA via the API and reading in data
  • explore this data and make some plots
  1. What to learn next
  • some hints, demo’s and directions
  • best practices – the “tidyverse” for data mangling
  • ggplot2 for plotting
  • shiny – for interactive applications
  • Rmarkdown and knitR for creating documents and reports

Target audience:

Those with little R knowledge who like to learn more about it. You need R + RStudio installed on your laptop and access to a Google Analytics property with some data in it.

Trainer:

julesJules Stuifbergen (LinkedIn)
Jules is a Digital Analyst with a degree in Psychology and a background in Internet Technology. As a self employed free agent, he helps companies of all sizes with all things that are related to Data, Psychology, UX, Optimization (and more :))

8. Datavisualisation

Rating:

8,0

Description:

Good data visualisation makes sense of complex trends, and a way to tell a story from data. Bad visualisations will confuse people.
This session will give you an introduction on how data visualisation works, how to tell stories with them, and create effective and hopefully beautiful graphs and charts

This workshop will cover:

  • Why data visualisation is important
  • The importance of good visual storytelling
  • How to help the brain understand the data
  • Some familiar and unfamiliar visualisations
  • The process to a good visualisation
  • Examples of best – and worst practice

Target audience:

Everyone who wants to improve her/his skills in convincing by data.

Trainer:

johanJohan de Groot (LinkedIn)
Johan is working as freelance datavisualist & digital analist for his own agency Antichaos. As an experienced webanalist and Tableau Jedi he has been working for customers in all kinds of industries including Essent, Philips, CZ, Robeco and RTL. His focus is making data relevant and insightful – not only derived from online marketing but all of data.

 

 

One final awesome advice

MeasureCamp London also has a trainingday the day before the unconference. And they do it twice a year! They have some great workshops for you to attend. Please take a look.

 

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