For the fifth anniversary of MeasureCamp Amsterdam we were looking to renew the Friday, the day before the unconference. To celebrate this within MeasureCamp tradition we decided to mix things up. Move away from a ‘tutor who shares knowledge’ format (workshops/presentations) and more towards the open in-depth discussions where everybody can contribute. MeasureCamp panel discussion sessions were born.
After explaining topic and discussion points, the panel begins. You, the audience, can ask questions, provoke the panel with smart ideas/suggestions, your view on this topic or other contributes to get the most out of this session and get the answers and ideas you want or need.
Our moderator will lead things between the audience and the expertpanel.
Time: 2.30 – 3.20 (50 minutes)
Topic: Optimize your business: Intuition, experience and (big) data alone don’t work. What does? Running disciplined business experiments. (CRO)
What’s the most effective way to tackle a CRO-problem within an organisation and really make impact? Is experimenting the key? It’s great to have a CRO team or a specialist, but you run into a lot of things if the organization isn’t ready or willing to move with you. How do you get an experimentation mindset and culture? How does that translate in to execution?
The expertpanel will discuss how they manage this in their companies and answer some of your fundamental questions to help you achieve the same.
Time: 3.35 – 4.25 (50 minutes)
Topic: The future of digital analytics: How the changing technical enviroment impacts our world. (Technical)
Part of the industry is exploring in-house/on-premise tooling, some choose for a complete analytics & marketing stack. Combining web & app has just been released. In addition an increased focus on privacy has made user level tracking more complicated. Taken together getting started with tracking has never been more easy, getting relevant data has never been more challenging.
Our experts will share their views on all the above and more in order to help you make your data-needs more relevant.
Time: 4.40 – 5.30 (50 minutes)
Topic: Stop beeing a reporting monkey: How to transform your organization into a datadriven organization. (Business/Analytics)
Are you stuck with running reports for stakeholders? Are your stakeholders unable to explain how data is used to make decisions and enable change? Is your organization not learning at the same speed as yourself or your team?
Then this might be for you. Our experts discuss the topics above. They look at the ‘ideal structure’ and they discuss what’s needed to get there!
It’s at the same location as MeasureCamp this year and last year.
Amsterdam Art Center
Donauweg 23 1043 AJ
Our recommendation: combine this afternoon with our Saturday Unconference. Two days of MeasureCamp, nothing can beat this experience.
The event is free of charge.