Saturday 13 Apr, 2019

Starting at 9.00 am

Amsterdam Art Center

Donauweg 23 1043 AJ
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Data management workshop – powered by Tealium

Tealium is running two workshops about tagmanagement and you definitely don’t want to miss out on these if you want to get more out of datamanagement! The workshops can be taken seperately, but work very well together too. Or combine it with a CRO workshop.

Session 1: Data management; clean and structured data, data governance & privacy compliance (Friday 12th of April – 10AM to 1 PM)
In today’s digital analytics (event data management) world, terms like Client-Side vs Server-Side data management, data governance, privacy compliance, clean and structured data are major industry buzzwords, but what do they mean? And how can they be implemented? What are the technical and organizational implications?

After this workshop, you will have an understanding of:
• What are differences between client-side versus server-side data management? And what are the pros and cons of each?
• What are the data quality, governance, and compliance requirements that technology and organizations must meet?
• ITP 2.1 what it it, and what are its implications?

Audience of the workshop: Everybody with an interest in data- en tagmanagement

Get your workshop ticket here

A break for lunch – 1PM to 2PM

Session 2: Creating a 360 degree customer view (Friday 12th of April – 2 to 5PM)

In todays online marketing world, terms like ‘single customer view’ or ‘360 degree customer view’ are very common terms. They do great in marketing talks, but what does it actually mean? And how can you start with it? How do they fit in with other tools you might already have an duse?

Afer this workshop you will have an understanding of

  • What does the concept actually mean
  • How such a view can be achieved, both from a technical as well as an organizational perspective
  • How you can leverage this to be as relevant as possible for your customers or audience

Audience of the workshop: Everybody with an interest in data- en tagmanagement

Get your workshop ticket here

Who is running the workshops?
The workshops will be run by Omar Bendjaballah, Senior Solutions Consultant at Tealium. Omar is a experienced Senior Solutions Consultant with a demonstrated history of working in the internet industry. Skilled in Omniture, E-commerce, Google Analytics, Customer Relationship Management (CRM), and Conversion Optimization. Strong marketing professional with a Bachelor of Business Administration (BBA) focused in Marketing Management from Hogeschool van Utrecht.

Practical information about the workshop

The workshop will be run in English and is also relevant for attendees using other tagmanagement solutions besides Tealium.

They will be run the day before the unconference and you don’t need to have a MeasureCamp conference ticket to sign up for a training workshop (although double the benefit if you do!).

Half Day Ticket (1 workshop): €80
Full Day Ticket (2 workshops and lunch): €160
Water, coffee, tea and brainsnacks are  available during the workshop.

Get your workshop ticket here