Saturday 08 Apr, 2017

Starting at 9.00 am

Impacthub Amsterdam

Linnaeusstraat 2C 1092 CK
Menu

Sessions

MeasureCamp Amsterdam session board:

9.00 - 10.00

Register & Coffee

10.15 - 10.45

Opening talk

11.00 - 11.30

KPIs & Goals by Egan van Doorn

We will help Regenboog groep setting KPI's and goals as a starting point for optimization

At 11.00 - 11.30 in Regenboog room.

The data challenge: control, act and own it by Bruno Buous & Danny Pentier

Yours business has lots of customer data across all siloes and systems. But are you struggling to control this data effectively an make it actionable?

At 11.00 - 11.30 in Adobe room.

Data permission marketing by Jeroen Bakker

At 11.00 - 11.30 in Klipfolio room.

Social Responsibility by Spencer Altman

At 11.00 - 11.30 in Webtrekk room.

Conversational interface analysis by Erik Driessen

At 11.00 - 11.30 in SQIQ room.

11.35 - 12.05

Customer Journey by Amanda vd Linden

We will help De Regenboog write out the most important customer journeys for analysis

At 11.35 - 12.05 in Regenboog room.

25 GA tips in 30 min by Peter

Lots of ideas to throw at you

At 11.35 - 12.05 in Adobe room.

Customer Journey: a never ending puzzle by Bart Persoons

Will we ever solve it?

At 11.35 - 12.05 in Snowplow room.

GA Python API demo by Jasper Jansen

How to extract unsampled datasets with > 10.000 rows using GA. Take script home

At 11.35 - 12.05 in Klipfolio room.

Data analysis: what do you segment on? by Mieke de Jong

At 11.35 - 12.05 in Webtrekk room.

Creating a digital analytics culture by Martijn van Vreeden

At 11.35 - 12.05 in SQIQ room.

12.10 - 12.40

Datacollection GTM by Kevin Swelsen

Based on KPI's and customer journeys we will define the data we will need to collect with GTM

At 12.10 - 12.40 in Regenboog room.

Google Analytics Alerts done right! by Nicolas Lierman

Demo + open discussion

At 12.10 - 12.40 in Snowplow room.

Predictive conversion modelling by Petri Mertanen

How Annalect Finland is using machine learning in a model. Is triditional web analystics dying?

At 12.10 - 12.40 in Klipfolio room.

What is a DMP by Tuncay

Discussion: what is it, how difficult is it to set it up

At 12.10 - 12.40 in SQIQ room.

12.40 - 13.40

Lunch

Yes, it's free

13.40 - 14.10

Setting up GA account Regenboog by Dennis Klein

We will define the requirements for the GA account configuration

At 13.40 - 14.10 in Regenboog room.

1(500) _ GTM tips by Martijn, Max & Rick

How to abuse GTM to track everything

At 13.40 - 14.10 in Adobe room.

An intro to Snowplow by Alex Dean

At 13.40 - 14.10 in Snowplow room.

The future of attribution modelling by Lara & Pradeep

Channel attribution using a data driven model (Markov Chain)

At 13.40 - 14.10 in Klipfolio room.

Start with... by Tim

A question comes. You need answers. You start with...

At 13.40 - 14.10 in Webtrekk room.

14.15 - 14.45

Dashboarding en alerts by Johan de Groot

How to define useful dashboards and alerts for De Regenboog

At 14.15 - 14.45 in Regenboog room.

Customize or Die by Rick Dronkers

3 cases on using custom dimensions, custom metrics & calculated metrics in GA

At 14.15 - 14.45 in Snowplow room.

Framework for ongoing analytics support by Peter

Discussion on how to structure projects when 6+ months of ongoing support. Should be applicable to client side roles as well

At 14.15 - 14.45 in Klipfolio room.

Conneting online to offline by Erik Driessen

At 14.15 - 14.45 in Adobe room.

14.50 - 15.20

Search engine advertising by Tim Ceupens

We have a 10k budget to spend each month. How do we use Adwords to maximize results for De Regenboog

At 14.50 - 15.20 in Regenboog room.

Tips&tricks on Google Optimize by Martijn

Learn all about using Google Optimize from the examples and issues of The Next Web

At 14.50 - 15.20 in Adobe room.

5 good reasons for digital analyst to learn to code by Analiga

Learning practical skills is always a good idea. Learning to code is one of the best ideas.

At 14.50 - 15.20 in Webtrekk room.

What is the history of digital analytics by Alex Dean

At 14.50 - 15.20 in Snowplow room.

Documentation & Q&A by Yael

At 14.50 - 15.20 in SQIQ room.

15.20 - 15.45

Afternoon break

Soda time

15.45 - 16.15

SEO for the Regenboog by Martijn Scheijbeler

We will find the most effective ways to optimize the website for SEO

At 15.45 - 16.15 in Regenboog room.

3 types of value we get from dashboards at Klipfolio by Tomasz

A discussion of the diverse types of value one can get from dashboards. Examples from Klipfolio and from the audiance.

At 15.45 - 16.15 in Adobe room.

Discussion: business questions by @Timche

What questions to ask to better understand the business case

At 15.45 - 16.15 in Webtrekk room.

How to solve the near realtime personalization puzzle? by Sandy

Help needed?

At 15.45 - 16.15 in SQIQ room.

Data visualisation by Niels

processes, tooling, data intergration

At 15.45 - 16.15 in Klipfolio room.

16.20 - 16.50

Why I stopped being a web analyst by Bart Persoons

Since march 2016, we have no web analyst anymore. Why?

At 16.20 - 16.50 in Webtrekk room.

Analytics Therapy by Martijn & Kevin

Share your measure headaches with beer!!

At 16.20 - 16.50 in Adobe room.

Tealium Tagmanagement vs GTM by Bruno & Danny

At 16.20 - 16.50 in Snowplow room.

16.55 - 17.15

MeasureCamp closing

17.15 - 18.00

Drinks and bites at the venue

18.00 - late

Drinks and bites @ the bar

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