Starting at Next event in 2023

Amsterdam Art Center

1043 AJ
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Observepoint

Gold Sponsor 2019 & this year, 2022

ObservePoint is the pioneer and industry leader in Data Governance. In 2010, John Pestana and Rob Seolas set out to create a proprietary MarTech validation solution and reliable tag governance process that could ensure data-driven businesses were collecting accurate data to guide their decisions and to better connect with their audience. Created by the founder of Omniture, ObservePoint ensures accurate data collection across all digital analytics and marketing channels, while actively performing audits to find reporting mistakes, duplicate tags, data leakage and page errors. Our software delivers real-time alerts to help meet the challenges of digital data governance by building a solid governance foundation that can withstand the changing trends in how you use and collect data.

With ObservePoint’s automated auditing engine, customers can more efficiently align cross-departmental teams to plan, deploy, QA and validate your implementation strategy, achieving actionable and unparalleled data quality and peace of mind.

With dozens of marketing technologies being deployed across thousands of pages, undergoing constant development updates, and being managed by several teams—things are bound to break. Add to that new privacy regulations, and you could be facing major threats to your customers, your reputation, and your revenue.

ObservePoint’s patented Digital Governance solution automatically audits and monitors data collection technologies and user paths to test for; gaps in data collection, potential breaches in data security, and malfunctions that interrupt user experiences—so you can rest assured your web technologies are functioning as expected and guiding your company in the right direction.

Contact: Becca Tew, Director of Event Marketing

Email: becca@observepoint.com

Website: https://www.observepoint.com

Follow: @ObservePoint

Tel: 1-801-717-9361