Saturday 13 Apr, 2019

Starting at 9.00 am

Amsterdam Art Center

Donauweg 23 1043 AJ

MeasureCamp Workshop Day


MeasureCamp Amsterdam IV workshops will run on Friday, 12th of April 2019, the day before the unconference, with morning and afternoon workshop sessions delivered by our two Platinum sponsors Optimizely and Tealium. MeasureCamp training & workshops are designed to give you a practical skills boost.

Measurecamp workshop dayMeasurecamp workshop day

Each workshop is a half day session. The morning workshops run from 10am to 1pm. The afternoon workshops run from 2pm to 5pm. If you book the full day, lunch will be provided for you at the venue.

They will be run the day before the unconference and you don’t need to have a MeasureCamp conference ticket to sign up for a training workshop (although double the benefit if you do!).

Half Day Ticket (1 workshop): €80
Full Day Ticket (2 workshops and lunch): €160
Water, coffee, tea and brainsnacks are  available during the workshop.

This year we have 2 morningsessions and 2 afternoonsessions.

MorningSession 1: Problem First Hypotheses Workshop

The A/B test. The majority of tests run on any platform are exactly that – an A/B test where a seemingly bright idea is being rubber stamped. This common practice unfortunately does not always address the real customer problem. How can we break this habit and really work on ideas that come from a Problem First Hypothesis, how can we increase our learnings by developing multiple variations and see an increase in our Stat Sig results?

In this workshop you will learn how to apply the Problem Centric Hypothesis Framework in your daily workflow. Leave this workshop feeling excited about the differentiated approach and the ability to innovate faster!

Audience of the workshop: Everybody with an interest in CRO is able to attend

More information and how to get a ticket

Morningsessions 2: Data management; clean and structured data, data governance & privacy compliance

In today’s digital analytics (event data management) world, terms like Client-Side vs Server-Side data management, data governance, privacy compliance, clean and structured data are major industry buzzwords, but what do they mean? And how can they be implemented? What are the technical and organizational implications?

After this workshop, you will have an understanding of:
• What are differences between client-side versus server-side data management? And what are the pros and cons of each?
• What are the data quality, governance, and compliance requirements that technology and organizations must meet?
• ITP 2.1 what it it, and what are its implications?

More information and how to get a ticket

Afternoonsession 1: Experimentation Driven Product Development

What makes companies like, Uber, Netflix and Amazon so successful? What can we learn from the speed in which these companies develop completely new business models?

Jeff Bezos, CEO and Founder of Amazon says:

“Our success at Amazon is a function of how many experiments we do per year, per
month, per week, per day…”

What is the importance of Experimentation within your organization? This workshop will help you identify the maturity of your own experimentation program. What are the current tests you are running today? What does your existing team structure look like? How can we get additional buy in, for example by involving product teams and executives and get your experimentation program to go broader and deeper in the organization. What new and additional use cases will this unlock and what is the potential value of these for the organization?

After this workshop you will have an understanding of what Experimentation Driven Product Development is and what a supporting team structure looks like.

Audience of the workshop: Everybody with an interest in CRO is able to attend

More information and how to get a ticket

Afternoonsession 2: Creating a 360 degree customer view

In todays online marketing world, terms like ‘single customer view’ or ‘360 degree customer view’ are very common terms. They do great in marketing talks, but what does it actually mean? And how can you start with it? How do they fit in with other tools you might already have an duse?

Afer this workshop you will have an understanding of

  • What does the concept actually mean
  • How such a view can be achieved, both from a technical as well as an organizational perspective
  • How you can leverage this to be as relevant as possible for your customers or audience

More information and how to get a ticket


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